[PROGRAM STUDI MAGISTER MANAJEMEN TEKNOLOGI] [MASTER’S PROGRAMME IN MANAGEMENT OF TECHNOLOGY]
Jenjang Pendidikan Programme
Kompetensi Lulusan
Graduate Competence
MANAJEMEN BISNIS MARITIM MARITIME BUSINESS MANAGEMENT Magister Master Lulusan diharapkan memiliki pengetahuan dan kemampuan untuk melakukan: x Perencanaan, pengoperasian dan evaluasi sebuah sistem transportasi laut berikut angkutan intermoda dan manajemen industri pelayaran x Perencanaan dan evaluasi suatu proses produksi industri maritim x Manajemen kualitas dan pemeliharaan dan manajemen material, sistem kepelabuhanan, pengelolaan pelabuhan dan terminal Graduates are expected to have knowledge and capability in: x Planning, operation and evaluation of marine transportation system along with transport Intermoda and shipping industry management x Planning and evaluation of maritime industrial production process x Quality management and maintenance, and material management, seaport systems, seaport and terminal management
Kurikulum/Curriculum ITS : 2009-2014
Program Studi Department
1
STRUKTUR KURIKULUM/COURSE STRUCTURE Kode MK Code SEMESTER I 1 PM092201 2
PM092103
3
PM092203
4
PM092207
5
PM092353
SEMESTER II 1 PM092102 2
PM092202
3
PM092351
4
PM092352
SEMESTER III 1 PM092204 2
PM092206
3
PM092354
4
PM092315
SEMESTER IV 1 PM092101 2
PM092205
Nama Mata Kuliah (MK) Course Title Statistik Bisnis Business Statistics Sistem dan Teknologi Informasi Information System and Technology Manajemen Proyek Project Management Manajemen Sumber Daya Manusia Human Resource Management Bisnis Perkapalan Shipping Business Jumlah sks/Total of credits
sks Credits 2 2 2 2 3 11
Manajemen Teknologi dan Inovasi Management of Technology and Innovation Analisis dan Sistem Keputusan Decision and System Analysis Ekonomi Maritim Maritime Economics Bisnis pelayaran dan Kepelabuhan Shipping and Seaport Business Jumlah sks/Total of credits
2
Manajemen Keuangan Financial Management Manajemen Pemasaran Marketing Management Regulasi dan Kebijakan Maritim Maritime Regulation and Policy Tesis Thesis Jumlah sks/Total of credits
2
Etika Bisnis Business Ethics Manajemen Strategi Strategic Management Jumlah sks/Total of credits
2 3 2 9
2 2 6 12 2 2 4
Kurikulum/Curriculum ITS : 2009-2014
No.
2
SILABUS KURIKULUM/COURSE SYLLABUS
TUJUAN PEMBELAJARAN/ LEARNING OBJECTIVES
Credits: 2 SKS / 2 Semester: I Mahasiswa memahami konsep berfikir secara statistik dan mampu menerapkannya untuk mendukung pengambilan keputusan pada bidang bisnis dan industri. Students have good knowledge in theoretical and applied statistics for supporting decision making process in managing business and industry. x
Mahasiswa dapat menyelesaikan suatu masalah secara statistik, merancang dan membuktikan kebenaran hipotesis penelitian
x
Mahasiswa dapat menganalisis sistem dengan membentuk generalisasinya melalui model-model statistik, seperti: regresi, peramalan, dan reliabilitas
x
Mahasiswa dapat menentukan faktor-faktor yang berpengaruh pada suatu sistem baik secara univariate maupun multivariate
x
Students are able to solve a problem using statistics, to design and to prove research hypotheses
x
Students are able to analyze system and to generalize it using statistic models, such as: regression, forecasting, and reliability
x
Students are able to determine factors, which influence a system using univariate or multivariate techniques
x
Review statistika deskriptif, konsep pengambilan sampel, distribusi probabilitas dan penerapannya, uji hipotesis, konsep lima langkah dalam uji hipotesis, uji hipotesis satu dan dua populasi untuk sampel besar dan kecil
x
Uji data berpasangan, pemeriksaan asumsi, interpretasi output komputer, analisis kasus
x
Goodness of fit test, metoda regresi, ANOVA
x
Resiko produsen dan resiko konsumen, interpretasi distribusi
KOMPETENSI/ COMPETENCY
POKOK BAHASAN/ SUBJECTS
Kurikulum/Curriculum ITS : 2009-2014
MATA KULIAH/ COURSE TITLE
PM092201: STATISTIK BISNIS PM092201: Business Statistics
3
PUSTAKA UTAMA/ REFERENCES
x
Metoda multivariat (metoda pengelompokan, analisis faktor, analisis diskriminan), metode peramalan (smoothing dan ARIMA)
x
Review of descriptive statistics, concepts of data sampling, probability distribution and it’s application, hypothesis test, concepts of 5 steps in hypothesis test, hypothesis tests for single and double populations for large and small samples
x
Test of pair wise data, examination of assumptions, computer output interpretation, case study analysis
x
Goodness of fit test, regression model, ANOVA
x
Producer and consumer risks, normal distribution interpretation with Six Sigma
x
Multivariate method (grouping method, factor analysis, discriminant analysis), forecasting method (smoothing and ARIMA)
x
Hair, et al., Multivariate Data Analysis, Pearson Education, 2006.
x
Kutner, et al., Applied Regression Model, Mc-Graw Hill, 2008.
x
Levin, R., Statistics for Management, PHI, 2003.
x
Montgomery, D. C., Introduction to Statistical Quality Control, New York: John Wiley & Sons, 2001.
x
Trivedi, K., Probability and Statistics with Reliability, Queuing and Computer Science Applications, New York: John Wiley & Sons, ISBN: 9780471333418, 2001.
Kurikulum/Curriculum ITS : 2009-2014
normal dengan Six Sigma
4
SILABUS KURIKULUM/COURSE SYLLABUS
TUJUAN PEMBELAJARAN/ LEARNING OBJECTIVES
Credits: 2 SKS/ 2 Semester: I Mahasiswa memiliki pengetahuan untuk menganalisis kasus yang berkaitan dengan sistem informasi. Students are expected to have knowledge in carrying out case analysis, which relates to information system. x
Mahasiswa dapat menguraikan peran sistem dan teknologi informasi dalam organisasi dan menguraikan fungsi utama database beserta macam-macam
x
Mahasiswa dapat menguraikan peran subsistem-subsistem sistem informasi pada organisasi seperti: CRM, ERP, dan SCM
x
Mahasiswa dapat menganalisis permasalahan yang berkaitan dengan sistem dan teknologi informasi dalam organisasi
x
Students are able to describe the role of system and information technology in an organization and to describe the main function of various types of database
x
Students can describe the role of sub-systems in information system of an organization such as: CRM, ERP, and SCM
x
Students are able to analyze problems, which are related to
KOMPETENSI/ COMPETENCY
Kurikulum/Curriculum ITS : 2009-2014
MATA KULIAH/ COURSE TITLE
PM092103: SISTEM DAN TEKNOLOGI INFORMASI PM092103: Information System and Technology
5
POKOK BAHASAN/ SUBJECTS
PUSTAKA UTAMA/
x
Pengertian dasar sistem informasi; peran teknologi informasi yang semakin meningkat, Global Information Society, komponenkomponen sistem informasi, aktivitas dalam sistem informasi
x
Penggunaan teknologi informasi dalam kompetisi bisnis: keunggulan strategis, rantai nilai, sistem informasi strategis, virtual company. Mengembangkan strategi bisnis teknologi informasi (TI): perencanaan organisasi, model bisnis, arsitek TI, implementasi TI, manajemen perubahan
x
Manajemen sumber daya data: konsep data, jenis database, DBMS, model relasional
x
Sistem e-business: sistem bisnis fungsional, cross-functional enterprise applications, data entry dan otomatisasi, kolaborasi perusahaan, CRM, ERP, SCM. Sistem e-commerce: lingkup ecommerce, teknologi e-commerce, sistem pembayaran elektronik, B2B, B2C
x
Decision support systems: bisnis dan decision support, kualitas informasi, OLAP, data mining, executive information systems, intelligent agents, expert systems
x
Fundamental knowledge of information system: the increasing value of IT, global information society, components of information system, information system activities
x
The use of information technology in business competition: strategic advantage, value chain, strategic information system, virtual company. Developing information technology strategy: organizational planning, business models, IT architecture, implementing IT, change management
x
Data resource management: data concept, database types, DBMS, relational model
x
E-business system: functional business systems, cross-functional enterprise applications, data entry and automation, enterprise collaboration, CRM, ERP, SCM. E-commerce system: e-commerce scope, e-commerce technology, electronic payment systems, B2B, B2C
x
Decision support systems: business and decision support, information quality, OLAP, data mining, executive information systems, intelligent agents, expert systems
x
O’Brien, J. A., Management Information Systems, 6th Ed., USA: McGraw-Hill, 2004.
Kurikulum/Curriculum ITS : 2009-2014
information system and technology
6
REFERENCES
MATA KULIAH/ COURSE TITLE
TUJUAN PEMBELAJARAN/ LEARNING OBJECTIVES
KOMPETENSI/ COMPETENCY
PM092203: MANAJEMEN PROYEK PM092203: Project Management Credits: 2 SKS/ 2 Semester: I Mahasiswa dapat memahami life cycle project dan mengintegrasikannya dengan project management body of knowledge dengan mengaplikasikan ketrampilan, tools, dan teknologi dalam pengelolaan proyek untuk mencapai tujuan proyek. Students are able to understand project life cycle and integrate it into project management body of knowledge by applying skills, tools and technology in project implementation to meet project objectives x
Mahasiswa dapat memahami konsep proyek dan manajemen proyek
x
Mahasiswa dapat memahami siklus dan proses manajemen proyek yang meliputi: inisiasi, perencanaan, pelaksanaan, pengendalian
Kurikulum/Curriculum ITS : 2009-2014
SILABUS KURIKULUM/COURSE SYLLABUS
7
x
Mahasiswa dapat mengintegrasikan dan menerapkan body of knowledge manajemen proyek ke dalam siklus proyek
x
Students are able to understand project and management concepts
x
Students are able to understand the cycle and project management process which consists of: initiation, planning, executing, monitoring and control, and project closing and handover
x
Students can integrate and apply the project management body of knowledge into project cycle
x
Definisi proyek, siklus proyek, proses manajemen proyek
x
Inisiasi proyek, perencanaan proyek, pelaksanaan proyek, pengendalian dan serah terima proyek
x
Organisasi proyek, manajemen integrasi proyek, manajemen ruang lingkup proyek
x
Manajemen waktu proyek, manajemen keuangan proyek, manajemen kualitas proyek, manajemen sumber daya manusia pada proyek
x
Manajemen komunikasi proyek, manajemen resiko proyek, manajemen pengadaan proyek
x
Project definition, project life cycle, project management processes
x
Initiating project, project planning, project execution, project monitoring & controlling, project closing
x
Project organization, project integration management, project scope management
x
Project time management, project cost management, project quality management, project human resource management
x
Project communication management, project risk management, project procurement management
x
Gray, C.F., and Larson, E.W., Project Management: The Managerial Process,, USA: McGraw-Hill, 2008.
x
Kerzner, H., Project Management: A Systems Approach to Planning
POKOK BAHASAN/ SUBJECTS
PUSTAKA UTAMA/
Kurikulum/Curriculum ITS : 2009-2014
dan serah terima proyek
8
Scheduling and Controlling, New Jersey: John Willey & Sons, 2006. x
Project Management Institute, A Guide to the Project Management Body of Knowledge, 3rd Ed., Pennsylvania, USA, 2004.
SILABUS KURIKULUM/COURSE SYLLABUS
MATA KULIAH/ COURSE TITLE
TUJUAN PEMBELAJARAN/ LEARNING
PM092207: MANAJEMEN SUMBER DAYA MANUSIA PM092207: Human Resource Management Credits: 2 SKS/ 2 Semester: I Mahasiswa akan dapat memahami dan membuat suatu sistem pengelolaan sumber daya manusia (SDM) suatu perusahaan atau instansi sesuai dengan perkembangan lingkungan organisasi saat ini
Kurikulum/Curriculum ITS : 2009-2014
REFERENCES
9
OBJECTIVES Students are able to understand and create a human resource management system of an enterprise or institution, which is relevant to most recent organization development x
Mahasiswa dapat mengidentifikasi kebutuhan lingkungan organisasi (pemangku kepentingan luar dan dalam) di suatu perusahaan atau instansi
x
Mahasiswa dapat menseleksi SDM yang sesuai untuk suatu perusahaan atau instansi tertentu
x
Mahasiswa dapat mengakomodasi dan membuat unit pendukung Work Safety & Health, yang sesuai dengan kebutuhan perusahaan atau instansi
x
Students are able to identify the needs of organization environment (inside & outside stakeholders) in a company or agency
x
Students are able to do human resource selection for employment in a particular company or institution
x
Students are able to accommodate and provide supporting Work Safety & Health unit, which is relevant to the requirements of a companies or institution
x
Lingkungan organisasi (dalam dan luar), organisasi
x
Analisis pekerjaan, perekrutan staf, kepegawaian dan evaluasi
x
Perencanaan dan pengembangan karir, sistem pembayaran dan keuntungan pegawai, kompetensi
x
Kepribadian dan motivasi
x
Kesatuan dan komitmen, unit pendukung (kesehatan dan keselamatan kerja)
x
Organization environment (inside and outside), organization
x
Job analysis, staff recruitment, staffing and evaluation
x
Career planning and development, payment system and employee benefit, competence
x
Personality and motivation
x
Union and commitment, supporting unit (work safety and health)
x
Johen, G.R., Organization Theory, Prentice Hall, 2000.
x
Gary, D., Human Resources Management, Prentice Hall, 2003.
x
Luthans, Organization Behavior, McGraw-Hill, 1995.
POKOK BAHASAN/ SUBJECTS
PUSTAKA UTAMA/ REFERENCES
Kurikulum/Curriculum ITS : 2009-2014
KOMPETENSI/ COMPETENCY
10
Bowin, R. B., Human Resources Management, Prentice Hall, 1996.
SILABUS KURIKULUM/COURSE SYLLABUS MATA KULIAH/ COURSE TITLE
PM092353: BISNIS PERKAPALAN PM092353: Shipping Business
Kurikulum/Curriculum ITS : 2009-2014
x
11
Credits: 3 SKS/ 3 Semester: I
TUJUAN PEMBELAJARAN/ LEARNING OBJECTIVES
Memberi pemahaman tentang problematika dan dinamika bisnis perkapalan (galangan) berdasarkan pada pendekatan teori ekonomi. Transfer of knowledge concerning problems and dynamics of shipping business (shipyard) based on economic theory approach. x
Mampu memahami dan mengevaluasi proses bisnis industri perkapalan
x
Mampu mengidentifikasi permasalahan dan mengembangkan alternatif solusi berdasarkan kaidah hukum ekonomi yang berlaku
x
Mampu memahami desain proses, rekayasa, produksi kapal dan melakukan penjadwalan, estimasi biaya pembangunan serta reparasi kapal
x
Students are able to understand and to evaluate the processes of shipbuilding business industry
x
Students are able to identify problems and to develop alternative solutions based on the rule of law prevailing economics
x
Students are able to understand process design, engineering, ship production, and to perform scheduling, construction cost estimation, and ship reparation
x
Peramalan permintaan bangunan kapal dan reparasinya
x
Desain proses, rekayasa dan produksi kapal
x
Konsep dasar Work Breakdown Structure pada industri perkapalan, sumberdaya produksi
x
Estimasi biaya pembangunan kapal
x
Manajemen kontrak
x
Forecasting of demands for shipbuilding and ship reparation
x
Process design, engineering and production of ships
x
Basic concept of Work Breakdown Structure in the shipping industry, production resources
x
Cost estimation of ship construction
POKOK BAHASAN/ SUBJECTS
Kurikulum/Curriculum ITS : 2009-2014
KOMPETENSI/ COMPETENCY
12
Contract management
x
Storch, R. L., Hammon, C.P., Buch, H.M., and Moore, R.C., Ship Production, New Jersey: The Society of Naval Architectures and Marine Engineers, 1995.
x
Butler, D., Guide to Ship Repair Estimates, Butterworth Heinemann, 2000.
x
Rawson, K.J, Tupper, E.C, Basic Ship Theory, Butterworth Heinemann; 2001.
Kurikulum/Curriculum ITS : 2009-2014
PUSTAKA UTAMA/ REFERENCES
x
13
SILABUS KURIKULUM/COURSE SYLLABUS
TUJUAN PEMBELAJARAN/ LEARNING OBJECTIVES
PM092102: MANAJEMEN TEKNOLOGI DAN INOVASI PM092102: Management of Technology and Innovation Credits: 2 SKS/ 2 Semester: II Mahasiswa memahami konsep dan prinsip-prinsip manajemen teknologi, inovasi dan technopreneurship dan diharapkan mampu membuat skenario penerapan dan pengembangannya untuk bisa mendapatkan keunggulan bersaing bagi perusahaan. Students understand the concepts and principles of management of technology, innovation and technopreneurship. They are expected to be able to create a scenario for it’s implementation and development for gaining a competitive advantage for the company. x
Mahasiswa dapat memahami konsep/prinsip manajemen teknologi dan inovasi dan dapat mengerti pentingnya inovasi dalam bisnis
x
Mahasiswa mampu mengidentifikasi kebutuhan teknologi, melakukan pemilihan dan transfer serta mengembangkan teknologi dengan mempertimbangkan aspek bisnis dan sosial secara komprehensif
x
Mahasiswa mampu menstimulasi menuju organisasi yang inovatif serta membuat skenario yang menggerakkan inovasi secara nyata dalam bisnis
x
Students are able to understand the concepts/principles of management technology and innovation and the importance of innovations in the business field
x
Students are able to identify technology requirements, conduct selection and the transfer and develop the technology considering the business and social aspects comprehensively
x
Students are able to stimulate an organization to become an innovative organization and to create a scenario that drives a real innovation in business
KOMPETENSI/ COMPETENCY
Kurikulum/Curriculum ITS : 2009-2014
MATA KULIAH/ COURSE TITLE
14
Konsep dasar managemen teknologi dan inovasi: definisi, klasifikasi, proses, pentingnya inovasi, manajemen teknologi, manajemen
x
Prinsip daur hidup teknologi dan produk, respon pasar serta tahapan perkembangannya, pengukuran teknologi
x
Audit kapabilitas teknologi serta pemilihan teknologi, strategi manajemen teknologi dan inovasi
x
Perencanaan inovasi: penemuan, inovasi dan daya saing, pengembangan produk, intelectual property, skenario dan rencana bisnis, technopreneurship
x
Organisasi, sistem manajemen, pengetahuan berbasis ekonomi, manajemen sumber daya dan pengembangan
x
The basic concepts of management of technology and innovation: definition, classification, process, the importance of innovation, management of technology, management
x
Principles of technology and production life cycle, the market response and stage of development, technometrics
x
Audit of technological capability and the selection of technology, strategy of management of technology and innovation;
x
Innovation planning: invention, innovation, and competitiveness, product development, intellectual property and business and plan scenario, technopreneurship
x
Organization, management system, knowledge-based economy, management in R & D
x
Khalil, T., Management of Technology: The Key to Competitiveness and Wealth Creation. Mc Graw Hill, 2000.
x
Von S., B., Managing Innovation Design and Creativity, London Business School, 2003.
x
White, M.A, Bruton, G.D., The Management of Technology and innovation :Strategic Approach, Canada: Thompson-South Western, 2007.
POKOK BAHASAN/ SUBJECTS
PUSTAKA UTAMA/ REFERENCES
Kurikulum/Curriculum ITS : 2009-2014
x
15
SILABUS KURIKULUM/COURSE SYLLABUS
TUJUAN PEMBELAJARAN/ LEARNING OBJECTIVES
KOMPETENSI/ COMPETENCY
PM092203: ANALISIS DAN SISTEM KEPUTUSAN PM092203: Analysis and Decision Systems Credits: 2 SKS/ 2 Semester: II Mahasiswa menguasai model-model dan algoritma pengambilan keputusan, memahami konsep berfikir secara statistik untuk mendukung pengambilan keputusan. Students understand the models and algorithms of decision making, and the concept of statistical thinking as supports for decision making. x
Mahasiswa mampu menjelaskan arti dan proses pengambilan keputusan dan memahami analisis sistem dan perekayasaan sistem
x
Mahasiswa mengetahui berbagai contoh model-model pengambilan keputusan dan merumuskan pemodelan pengambilan keputusan dengan riset operasional dan melakukan interpretasi dari model-model matematis
x
Mahasiswa dapat menganalisis pengambilan keputusan secara kuantitatif dan menerapkan metode pengambilan keputusan dalam beresiko
x
Students can explain the definition and process of decision making, and understand system analysis and system engineering concepts
x
Students understand various examples of decision making model and are able to formulate decision models using operational
Kurikulum/Curriculum ITS : 2009-2014
MATA KULIAH/ COURSE TITLE
16
x
Students are able to apply quantitative decision making and risk decision making methods
x
Arti dan proses pengambilan keputusan, model transportasi dan penugasan, teori permainan, keputusan dalam keadaan resiko, diagram pohon keputusan, pengantar dan definisi analisis dan perekayasaan sistem
x
Pemrograman linear; formulasi (penentuan variabel, fungsi obyektif dan kendala, penyelesaian grafis, metode simplex, dualitas dan analisis sensitivitas. Pemrograman linier integer (total integer, zero-one, campuran) dan penyelesaiannya dengan cara branch and bound
x
Pemodelan transportasi, transshipment dan assignment, pemrograman dinamik (recursive, forward-backward, knapsack)
x
Analisis jaringan; rute terpendek, rentang pohon minimal dan arus maksimal
x
Pengambilan keputusan dengan multi-kriteria; pemrograman sasaran, proses hirarki analitis dan model perhitungan skor
x
Definitions and process of decision making, transportation and assignment models, trick theory, decision in conditions of risk, decision tree diagram, introduction and definition of analysis and systems engineering
x
Linear programming, formulation (determination of variables, objective function and constraints), graphical solution, simplex method, duality and sensitivity analysis. Integer linear programming (integer total, zero-one, mixed) and finishing with a branch and bound
x
Modelling of transportation, transshipment and assignment, dynamic programming (recursive, forward-backward, knapsack)
x
Network analysis; shortest route, minimum spanning tree and maximum flow
x
Multicriteria decision making; goal programming, analytical hierarchy process and scoring model
x
Taylor III, B. W., Introduction to Management Science, Eight Ed., International Edition, Upper Saddle River, New Jersey: Prentice Hall, Pearson Education, Inc., 2004.
Kurikulum/Curriculum ITS : 2009-2014
research and to make interpretation of mathematical models
x
Djakman, C.D., Silvira, V., and Bachtiar, Y.S., Sains Management,
17
POKOK BAHASAN/ SUBJECTS
PUSTAKA UTAMA/ REFERENCES
(Terjemahan Bahasa Indonesia) Penerbit Salemba Empat: Jakarta, 2005.
MATA KULIAH/ COURSE TITLE
TUJUAN PEMBELAJARAN/ LEARNING OBJECTIVES
KOMPETENSI/ COMPETENCY
PM092351: EKONOMI MARITIM PM092351: Maritime Economics Credits: 3 SKS/ 3 Semester: II Memberikan pemahaman tentang konsep dan aplikasi teori ekonomi baik mikro dan makro pada industri maritim. To deliver knowledge in micro- and macro-economics concepts and it’s application to maritime industry. x
Mahasiswa mampu memahami konsep keekonomian, dari sektor maritim yang meliputi deskripsi sektor beserta aktivitasnya
x
Mahasiswa mampu melakukan analisis hukum permintaan dan penawaran khususnya dalam bidang industri maritim
x
Mahasiswa mampu memahami konsep teori produksi dan teori biaya pada industri maritim serta menganalisis kondisi pasar pada industri maritim
Kurikulum/Curriculum ITS : 2009-2014
SILABUS KURIKULUM/COURSE SYLLABUS
18
Students understand economic concept in maritime sector, which include it’s description an activities
x
Students are able to do a demand/supply analysis in maritime industry
x
Students understand concept of production and cost theories in maritime industry and to analyze a market of maritime industry
x
Prinsip pengambilan keputusan berbasis ekonomi; langkahlangkah proses pengambilan keputusan, konsep dan metodologi ekonomi manajerial, contoh-contoh pengambilan keputusan berbasis ekonomi
x
Analisis permintaan dan harga industri maritim; faktor-faktor yang mempengaruhi permintaan, elastisitas permintaan, analisis permintaan dan penentuan harga
x
Teori produksi industri maritim; produksi dengan satu variabel, produksi dalam jangka panjang, pengukuran fungsi produksi
x
Analisis biaya industri maritim; jenis-jenis biaya produksi, hubungan analisis biaya dengan keputusan optimum, analisis kondisi pasar industri maritim
x
Economic based decision making principle, steps of decision making process, managerial economic concepts and methodology, examples of economic based decision making
x
Demand and price analyses in maritime industry; factors affecting demand, demand elasticity, demand and pricing analysis
x
Production theory in maritime industries, production with single variable, long term production, production function measurement
x
Budgetting analysis in maritime industry, types of production cost, relationship between budgetting analysis and optimal decision, analysis of maritime industry market condition
x
Samuelson, W.F. and Mark, SG, Managerial Economics, Third Ed., Dryden Press, 1999.
x
Scheneekluth, Ship design for Efficiency and Economy, 2nd Ed., Oxford: Butterworth-Heinemann, 1998.
x
Evan, J.J., and Marlow, P., Quantitative Methods in Maritime Economic, Second Ed., London: Fairplay Publications, 1990.
x
Stopford, M., Maritime Economics, 2nd Ed., Routledge, 2000.
POKOK BAHASAN/ SUBJECTS
PUSTAKA UTAMA/ REFERENCES
Kurikulum/Curriculum ITS : 2009-2014
x
19
MATA KULIAH/ COURSE TITLE
TUJUAN PEMBELAJARAN/ LEARNING OBJECTIVES
PM092352: BISNIS PELAYARAN DAN KEPELABUHAN PM092352: Shipping and Seaport Business Credits: 2 SKS/ 2 Semester: II Memberi pemahaman tentang problematika dan dinamika bisnis pelayaran dan kepelabuhanan berdasarkan pada sudut pandang ekonomi. To deliver knowledge in problems and dynamics of shipping and sea
Kurikulum/Curriculum ITS : 2009-2014
SILABUS KURIKULUM/COURSE SYLLABUS
20
port business based on economic point of view.
x KOMPETENSI/ COMPETENCY
x x x x x
POKOK BAHASAN/ SUBJECTS
x x x
x x x x x
PUSTAKA UTAMA/ REFERENCES
x x x x x
Mampu memahami dan mengevaluasi pasar industri pelayaran Mampu mengidentifikasi permasalahan dan mengembangkan model dalam mencari alternatif solusi dalam bisnis pelayaran Mampu mengenali faktor produksi pada bisnis kepelabuhanan dan mengetahui kriteria efisiensi pelabuhan dan cara pengukurannya Students are able to understand and to evaluate industrial shipping market Students are able to identify problems and to develop alternative solution models in shipping business Students are able to identify production factors in shipping and sea port business and to determine criteria and methods for measuring sea port efficiency Bisnis pelayaran, peranan pelayaran dalam ekonomi Segmen dan siklus pasar pada bisnis pelayaran, demand/supply dalam industri pelayaran Kebijakan dalam industri pelayaran Pemodelan transportasi laut Bisnis kepelabuhanan; peranan pelabuhan dalam ekonomi, ekonomi pelabuhan, konsep perencanaan pelabuhan, manajemen operasional pelabuhan Shipping business, shipping role in economy Market segment and cycle in shipping business, demand-supply in shipping industry Policy in shipping industry Modeling in marine transportation Sea port business, role of sea port in economy, sea port economic, sea port planning concept, sea port operational management Stopford, M., Maritime Economics, 2nd Ed., Routledge, 2000. Wijnolst, N. and Wegeland, Tor, Shipping, Delft University Press, 1997. Cullinane, K., Shipping Economics, Elsevier, 2005. Cullinane, K. and Talley, W. K, Port Economics, Elsevier, 2006. Frankel, E. G, Port Planning and Development, John Wiley & Sons, 1987.
Kurikulum/Curriculum ITS : 2009-2014
x x
21
MATA KULIAH/ COURSE TITLE
TUJUAN PEMBELAJARAN/ LEARNING OBJECTIVES
PM092204: MANAJEMEN KEUANGAN PM092204: Financial Management Credits: 2 SKS/ 2 Semester: III Mahasiswa dapat menganalisis permasalahan di bidang ekonomi dan keuangan mikro perusahaan/makro kebijakan pemerintah. Students are able to do micro- and macro- economics and finance analyses for solving related problems in enterprise and government
Kurikulum/Curriculum ITS : 2009-2014
SILABUS KURIKULUM/COURSE SYLLABUS
22
x
Mahasiswa dapat memahami aplikasi ilmu ekonomi dalam hubungannya dengan kebijakan ekonomi keuangan makro maupun ekonomi keuangan mikro perusahaan, konsep Time Value of Money dalam hubungannya dengan perencanaan investasi, strategi pricing produk untuk diaplikasikan kedalam 3 (tiga) model struktur pasar serta pengaruh dari perubahan harga terhadap permintaan, menghitung elastisitasnya baik untuk fungsi permintaan linier maupun non linier
x
Mahasiswa mampu menganalisis kinerja keuangan perusahaan melalui analisis rasio, merencanakan keuangan dan menganalisis penggunaan dana strategis (jangka panjang)
x
Mahasiswa memahami konsep dasar penentuan nilai tukar Valas, Dividen dan keputusan restrukturisasi, reorganisasi dan likuidasi perusahaan dengan menganalisis kinerja keuangan perusahaan
x
Students understand the application of economics in relation to macro-economic policy and enterprise economic microfinance, the concept of Time Value of Money in relation to investment planning, product pricing strategies to be implemented in 3 (three) models of the market structure, the effects of price changes to demand, and it’s elasticity for linear and non linear demand functions
x
Students are able to analyze enterprise's financial performance through ratio analysis, and to plan and analyze financial strategic long term use of funds
x
Students understand the basic concept for determining foreign exchange, dividends and decision for restructurization, reorganization and liquidation of the enterprise by analyzing the company’s financial performance
x
Konsep dasar ekonomi keuangan mikro; hukum supply demand dan pengaruhnya terhadap perubahan harga, struktur pasar dan konsep insentif; konsep dasar ekonomi makro; pengaruh kebijakan makro terhadap operasional mikro perusahaan; konsep dasar manajemen keuangan
x
Keputusan keuangan dan fungsi manajemen keuangan, kepuasan stakeholder, keuangan perusahaan; laporan keuangan dan analisis rasio; laporan keuangan utama, nilai buku dan nilai pasar, teknik penggunaan rasio-rasio keuangan; perencanaan keuangan; arus kas perusahaan, analisis dan penggunaan dana, perencanaan keuangan strategis; analisis leverage; operasi dan finansial leverage serta kombinasinya
KOMPETENSI/ COMPETENCY
POKOK BAHASAN/ SUBJECTS
Kurikulum/Curriculum ITS : 2009-2014
policies
23
Kebijakan dividen; prosedur, dana untuk pembagian dividen, kebijakan dividen
x
Keuangan internasional; pendanaan luar negeri, pasar valas, resiko investasi internasional
x
Restrukturisasi, reorganisasi, dan likuidasi; dasar kriteria finansial dalam merestrukturisasi, mereoganisasi, dan melikuidasi perusahaan
x
Basic concepts in microfinance economics; supply demand law and it’s effect to price changes, market structure and concept of incentives; basic concepts of macro economics; the influence of macro policies on micro-enterprise operations; basic concepts of financial management
x
Financial decisions and financial management functions, stakeholder satisfaction, corporate finance; financial reports and ratio analysis; primary financial reports, book and market values, techniques for using financial ratios; financial planning; corporate cash flows, analysis and use of funds, strategic financial planning; leverage analysis; operation and financial leverage and it’s combinations
x
Dividend policy; procedures, funds for dividend distribution, policy
x
International finance; foreign financing, foreign exchange markets, international investment risk
x
Restructurization, reorganization, and liquidation; basic financial criteria in restructuring, reorganizing and liquidating companies
x
Baye, M., Managerial Economics and Business Strategy, 6th Ed., New York: Mc GrawHill, 2007.
x
Levi, H and SarPnat, M., Capital Investment and Financial Decisions, Prentice Hall, 1990.
x
Jaffe, J., Ross, S. A., and Westerfield, R. W., Corporate Finance, 8th Ed., McGraw Hill, 2007.
SILABUS KURIKULUM/COURSE SYLLABUS MATA KULIAH/
PM092206: MANAJEMEN PEMASARAN
Kurikulum/Curriculum ITS : 2009-2014
PUSTAKA UTAMA/ REFERENCES
x
24
COURSE TITLE
PM092206: Marketing Management Credits: 2 SKS/ 2 Semester: III
KOMPETENSI/ COMPETENCY
POKOK BAHASAN/ SUBJECTS
Mahasiswa akan dapat memahami dan membuat rancangan bagaimana mengelola pemasaran pada suatu perusahaan atau instansi. Students are able to understand and make plan on how to develop marketing management in an organization or institution. x
Mahasiswa dapat mengidentifikasi pasar untuk produk barang dan produk jasa, serta barang industri dan barang konsumsi
x
Mahasiswa dapat membuat analisis kelayakan pemasaran suatu perusahaan tertentu dengan menggunakan komponen manajemen pemasaran (mulai dari pemetaan calon konsumen sampai dengan pelayanan purna jual)
x
Mahasiswa dapat mempresentasikan kelayakan analisis pasar
x
Students are able to identify markets for service industries, consumer goods or industrial products
x
Students are able to do marketing feasibility study using marketing management components, starting from consumer mapping to after sale services
x
Students are able to present the mentioned above feasibility study and market analysis
x
Pengelolaan pasar, informasi pasar, segmentasi pasar, positioning dan targeting, strategi pemasaran, pricing, pengembangan produk, pengembangan pasar, pemasaran jasa, promosi, penjualan, pelayanan purna jual
x
Elemen dalam perusahaan
x
4P in marketing mix: product-price-promotion-place and 9 core elements in marketing
x
Elemen utama dalam brand equity, cara untuk menciptakan citra brand yang kuat, word of mouth marketing, serta insiatif-inisiatif lainnya
x
Studi kasus dan latihan untuk aplikasi konsep utama pemasaran dalam situasi real
analisis
pemasaran:
pelanggan,
kompetisi,
Kurikulum/Curriculum ITS : 2009-2014
TUJUAN PEMBELAJARAN/ LEARNING OBJECTIVES
25
Marketing management, market information, market segmentation, positioning and targeting, marketing strategy, pricing, product development, market development, service marketing, promotion, sales, after sale service
x
Elements of marketing analysis: customers, competitions, company
x
4P in marketing mix: product-price-promotion-place and 9 core elements in marketing
x
Key elements of brand equity, how to create a powerful brand stories, word of mouth marketing and other innitiatives
x
Case studies and workshops for applying the key of marketing concepts into real life situations
x
Sernovitz, A., Word Of Mouth Marketing, Kaplan Publishing, 2006.
x
David, A. A., Building Strong Brands, Free Press, 2002.
x
Kotler & Keller, Marketing Management, edisi 12, Prentice Hall, 2006.
x
Markplus Team, Markplus on Marketing, The Second Generation, by Gramedia, 2007.
x
Malhotra, N.K., Marketing Research, 2004.
Kurikulum/Curriculum ITS : 2009-2014
PUSTAKA UTAMA/ REFERENCES
x
26
SILABUS KURIKULUM/COURSE SYLLABUS
TUJUAN PEMBELAJARAN/ LEARNING OBJECTIVES
PM092354: REGULASI DAN KEBIJAKAN MARITIM PM092354: Maritime Regulation and Policy Credits: 2 SKS/ 2 Semester: III Memberi pemahaman tentang regulasi maritim yang berlaku di tingkat lokal, nasional regional, dan internasional dan dampak regulasi tersebut pada keputusan bisnis di sektor maritim serta memberi pembekalan tentang kebijakan publik di sektor maritim dan memperkirakan dampaknya. To deliver knowledge concerning local, national and international maritime regulations and the impacts to business decision in maritime sector, and public policy of maritime sector and to forecast the impacts. x
Mahasiswa mampu memahami dan menjelaskan konsep kebijakan publik di sektor maritim serta prinsip pembuatan kebijakan publik di sektor maritim
x
Mahasiswa mampu menghitung biaya-manfaat baik pada sektor swasta maupun sektor publik dari sebuah kebijakan publik di sektor maritim dan menganalisis secara komprehensif elemen keputusan publik di sektor maritim
x
Mahasiswa mampu menghimpun data dan jenis regulasi maritim yang berlaku secara nasional dan internasional di Indonesia dan perbandingan di negara lain
x
Students are able to understand and describe public policy concept in maritime sector
x
Students are able to calculate cost and benefit analysis in private and public sectors of a public policy in maritime sector and to do comprehensive analysis on the elements of public policy in maritime sector
x
Students are able to collect data and national and international maritime regulation types in Indonesia, and to compare it with
KOMPETENSI/ COMPETENCY
Kurikulum/Curriculum ITS : 2009-2014
MATA KULIAH/ COURSE TITLE
27
POKOK BAHASAN/ SUBJECTS
x
Dasar teori kebijakan publik; analisis META (publik dan kebijakan sebagai suatu konsep, pendekatan kebijakan publik, analisis dan proses kebijakan, pemetaan proses kebijakan), analisis MESO (pendekatan problem sosial & opini publik, teori kontrol agenda dan tipologi isu kebijakan, pengetahuan dan globalisasi, dan pembuatan kebijakan internasional)
x
Analisis keputusan dan tools kebijakan maritim; teori biayamanfaat dalam konteks mikro dan makro, teori dan analisis optimasi lanjut, teori dan analisis simulasi (opsional, simulasi diskrit vs kontinyu), analisis pembuatan keputusan; implementasi kebijakan maritim, delivery system, perubahan dan kontinuitas kebijakan
x
Kebijakan publik pada institusi maritim; lembaga nasional dan internasional, batas kewenangan regulasi institusi
x
Manajemen perusahaan dan bisnis pelayaran; strategi dan manajemen pasar pelayaran, strategi dan manajemen biaya pelayaran, strategi dan manajemen organisasi perusahaan pelayaran
x
Kebijakan bisnis pelayaran di indonesia; kebijakan Pra-Paknov 1988, kebijakan Paknov 1988, kebijakan Pasca Paknov 1988, kebijakan UU Pelayaran
x
Fundamental theory of public policy, META analysis (public and policy as a concept, public policy approach, policy analysis and process, policy process mapping), MESO analysis (social problem approach and public opinion, schedule control theory and policy issue typology, knowledge and globalization, and international policy making)
x
Decision analysis and maritime policy tools; cost- benefit theory in micro and macro contex, theory and advance optimization analysis, theory and simulation analysis (optional, discrete vs. continuous simulation), delivery decisions analysis, implementation of maritime policy, delivery system, changing and continuity of policy
x
Public policy in maritime institutions; national/international institutions, authority of regulation in institution
x
Policy of shipping business in indonesia: Pre Paknov Policy in 1988, Paknov Policy in 1988, Post Paknov Policy in 1988, and policy in Maritime Laws
Kurikulum/Curriculum ITS : 2009-2014
other countries
28
PUSTAKA UTAMA/ REFERENCES
x
Wayne, P., Public Policy: An Introduction to the Theory and Practice of Policy Analysis, 1st Ed., London: Edward Elgar, 2001.
x
Dunn, W.N., Public Policy Analysis: An Introduction, NJ: PrenticeHall, Engelwood Cliffs, 1981.
x
IMO Publications on Maritime Policy and Regulations.
SILABUS KURIKULUM/COURSE SYLLABUS
TUJUAN PEMBELAJARAN/ LEARNING OBJECTIVES
Credits: 6 SKS/ 6 Semester: III Memberi kesempatan kepada mahasiswa untuk bisa menyusun rencana penelitian terapan atau kajian kasus nyata atau implementasi model dengan metodologi yang dikembangkan ke dalam problem di bidang keahliannya secara analitis, kritis dan mandiri. To allow students to design a plan for conducting an applied research, or real case evaluation, or model implementation, using a methodology which is developed from a research problem, which is relevant to their fields of expertise. Students are expected to implement their research activities analytically, critically, and independently. x
Mahasiswa mampu merinci permasalahan serta memantapkan metoda pengumpulan data (termasuk melakukan persiapan, pengumpulan data, pengolahan data serta penyajian data yang diperlukan) serta memilih teknik analisis yang diperlukan untuk melaksanakan penelitiannya
x
Mahasiswa mampu merancang, melakukan verifikasi, validasi, menganalisis, mensintesis dan mengevaluasi materi penelitian secara kritis untuk memperoleh hasil penelitian yang direncanakan
KOMPETENSI/ COMPETENCY
Kurikulum/Curriculum ITS : 2009-2014
MATA KULIAH/ COURSE TITLE
PM092315: THESIS PM092315: Thesis
29
Mahasiswa mampu menyusun laporan penelitiannya dalam bentuk karya ilmiah yang dapat dipresentasikan dalam forum ilmiah sesuai dengan tata tulis dan kaidah ilmiah yang berlaku, mempertahankan argumentasi ilmiahnya terhadap semua pembuktian yang diperoleh dalam proses penelitiannya, serta mampu berkomunikasi secara efektif secara lisan maupun tertulis
x
Students are able to elaborate problems and stabilize the data collection method (including do the preparation, data collection, data processing and presentation of data required) and to select analytical techniques which is necessary to carry out the research
x
Students are able to design, verify, validate, analyze, synthesize and evaluate their research objects critically to obtain results of the planned research
x
Students able to write their research reports in the form of scientific paper and present it in a scientific forum. Preparation of the research reports should be done in accordance to scientific writing scientific principles and procedures. Students should be able to communicate and defend their scientific arguments of their research in written or oral presentation
x
Hussey, J. dan Hussey, R. Business Research: A Practical Guide for Undergraduate and Postgraduate Students, Macmillan Business.
x
Program Pasca Sarjana. Pedoman Penyusunan Tesis. Surabaya: Program Pasca sarjana ITS, 2006.
x
Program Pasca Sarjana. Buku Panduan Baku Mutu. Surabaya: Program Pasca sarjana ITS, 2006.
Kurikulum/Curriculum ITS : 2009-2014
PUSTAKA UTAMA/ REFERENCES
x
30
SILABUS KURIKULUM/COURSE SYLLABUS
TUJUAN PEMBELAJARAN/ LEARNING OBJECTIVES
KOMPETENSI/ COMPETENCY
PM092101: ETIKA BISNIS PM092101: Business Ethics Credits: 2 SKS/ 2 Semester: IV Mahasiswa memahami dan menerapkan etika dalam bisnis serta memahami bahwa setiap keputusan aktivitas bisnis akan berinteraksi dan bisa memberikan dampak kepada masyarakat dan lingkungan. Students are able to understand and to apply ethics in business and to understand that every decision in business activities will interact and give impacts to the community and the environment. x
Mahasiswa memahami dengan baik dan dapat mengaplikasikan etika dalam menjalankan bisnis yang sehat
x
Mahasiswa mampu mengembangkan prinsip-prinsip etika dalam bisnis terhadap customer, partner, dan internal perusahaan
x
Mahasiswa memahami dengan baik hubungan timbal balik antara bisnis dan lingkungan, kebijakan-kebijakan di bidang lingkungan, efeknya terhadap aktifitas bisnis dan keuntungan perusahaan, serta konsep sistem manajemen lingkungan
Kurikulum/Curriculum ITS : 2009-2014
MATA KULIAH/ COURSE TITLE
31
Students have a good understanding and are able to apply ethics in a healthy business
x
Students are able to develop the principles of business ethics to customers, partners and in companies internally
x
Students are able to understand the relationship between business and environment, environmental policies, it’s effects to business activities and the company’s benefits, and the concepts of environmental management system
x
Teori stakeholder (budaya pelanggan dalam kaitannya dengan sistem dokumentasi/kontrak, kerjasama), Corporate Social Responsibility; hubungan antara hukum dan etika
x
Etika pengambilan keputusan, dimensi etika manajer dalam pengambilan keputusan bisnis, kemampuan untuk membuat keputusan yang bijaksana dan penuh pertimbangan dalam lingkungan bisnis yang komplek dan penuh tekanan, teori etika bisnis, konsep-konsep etika sebagai landasan utama dalam pengambilan keputusan yang menyangkut moral korporat, seperti skandal, pelecehan seksual dan diskriminasi
x
Hubungan antara bisnis dan lingkungan, pengaruh aktifitas bisnis terhadap kualitas lingkungan, pengaruh kebijakan lingkungan terhadap aktifitas dan keuntungan bisnis
x
Pengenalan konsep dasar kebijakan lingkungan berikut instrumennya, serta dampaknya terhadap bisnis. Penyebab terjadinya masalah lingkungan, alternatif tujuan kebijakan lingkungan dan relevansinya, konsep-konsep sistem manajemen lingkungan untuk meminimisasi dampak lingkungan dari aktifitas bisnis
x
Stakeholder theory (customer culture in relation to the system documentation/contract, cooperation), Corporate Social Responsibility; the relationship between law and ethics
x
Ethical decision-making, ethical dimensions of managers in business decision making, ability to make wise decisions and concerns in a complex business environment, which faces high pressure, theory of business ethics, ethical concepts as the main foundation in decision making concerning corporate moral, such as scandals, sexual harassment and discrimination
x
Relationship between business and environment, influence of business activities on environmental quality, environmental policy
Kurikulum/Curriculum ITS : 2009-2014
POKOK BAHASAN/ SUBJECTS
x
32
influence on business activities and profits x
x
Cairncross, F., Costing the Earth, Harvard Business School Press, 1992.
x
Reinhardt, F., Vietor, R., Business Management and the Natural Environment, Cases and Text. Southwest Publishing, 1996.
SILABUS KURIKULUM/COURSE SYLLABUS
MATA KULIAH/ COURSE TITLE
TUJUAN PEMBELAJARAN/ LEARNING OBJECTIVES
PM092205: MANAJEMEN STRATEGI PM092205: Strategic Management Credits: 2 SKS/ 2 Semester: IV Mata kuliah ini dimaksudkan untuk mengintegrasikan matakuliahmatakuliah business functions yang telah diberikan pada semestersemester terdahulu. Topik-topik yang dibahas meliputi analisis lingkungan, industri dan kompetisi, sumberdaya strategik perusahaan, strategi-strategi kompetitif, kooperatif dan korporasi, evaluasi opsiopsi strategik, dan implementasi strategi dalam perangkat-perangkat struktur, sistim dan budaya organisasi. Studi kasus diberikan sebagai bagian integral matakuliah ini dalam upaya mempertajam kemampuan
Kurikulum/Curriculum ITS : 2009-2014
PUSTAKA UTAMA/ REFERENCES
Introduction to the basic concepts of environmental policy and it’s instruments, and it’s impact on business. Causes of environmental problems, alternatives of environmental policy objectives and it’s relevance, concepts of environmental management systems for minimizing environmental impacts on business activities
33
analitik mahasiswa.
x
Mahasiswa diharapkan mampu melakukan analisis atas lingkungan, industri, kompetisi dan sumberdaya strategik perusahaan
x
Mahasiswa mampu melakukan pemetaan keberadaan strategik perusahaan dalam dimensi-dimensi kapabilitas, peluang dan ancaman
x
Mahasiswa dapat mengembangkan dan memilih opsi strategik yang tepat dan mengimplementasikan opsi strategik yang dipilih dalam rancangan struktur, sistim dan budaya organisasi yang sesuai
x
Students are expected to be able to conduct analysis on company environment, activities, competition and strategic resources
x
Students are able to map the company's strategic presence in the dimensions of capabilities, opportunities and threats
x
Students are able to develop and to select the appropriate strategic options and to implement the selected strategic option in designing relevant appropriate structures, systems and organizational culture
x
Proses manajemen strategi: overview, pengembangan strategi: penetapan visi, misi, tujuan dan perumusan strategi
x
Industri dan analisis daya saing, strategi dan daya saing dalam pasar global, evaluasi kapabilitas daya saing dan sumber-daya perusahaan, strategi dan daya saing
x
Model-model bisnis strategis, manajemen untuk eksekusi
x
Strategi budaya korporasi dan leadership
KOMPETENSI/ COMPETENCY
POKOK BAHASAN/ SUBJECTS
internal organisasi
Kurikulum/Curriculum ITS : 2009-2014
This course is intended to integrate business function courses that have been given at the earlier semesters. The topics discussed include environmental analysis, industry and competition, company strategic resources, competitive strategies, cooperative and corporation, evaluation of strategic options and strategy implementation in the structure devices, system and organization culture. Case studies are given as integral parts of this course in order to sharpen student’s analytical skills.
34
Studi kasus
x
Strategic management process: overview, strategy development: vision, mision, goal and strategy establishment
x
Industry and competitiveness analysis, strategy and competitiveness in global market, capability evaluation of corporate competitiveness and resources, strategy and competitiveness
x
Strategic business models, management of internal organization for execution
x
Corporate culture and leadership strategies
x
Case studies
x
Barney, J. B., Gaining and Sustaining Competitive Advantage, 3/e. Upper Saddle River, NJ: Pearson Education, Inc., 2007.
x
Child, J., and Faulkner, D., Strategies of Cooperation: Managing Alliances, Networks, and Joint Ventures, 2/e. Oxford: Oxford University Press, 2005.
x
Fleisher, Craig S., and Babette E. B., Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition, New Jersey, Upper Saddle River: Pearson Education, Inc., 2003.
x
Hax, A. C., and Majluf, N. S., The Strategy Concept and Process: A Pragmatic Approach, Englewood Cliffs, NJ: Prentice-Hall, Inc., 1991.
x
Porter, M. E., Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York: The Free Press, 1980.
Kurikulum/Curriculum ITS : 2009-2014
PUSTAKA UTAMA/ REFERENCES
x
35