DAFTAR ISI
HALAMAN JUDUL................................................................................................ i HALAMAN PENGESAHAN................................................................................. ii PERNYATAAN ORISINALITAS......................................................................... iii PERNYATAAN PUBLIKASI................................................................................ iv KATA PENGANTAR............................................................................................. v DAFTAR ISI............................................................................................................ vii DAFTAR TABEL.................................................................................................... xi DAFTAR GAMBAR............................................................................................... xii
BAB I PENDAHULUAN 1.1 Latar Belakang......................................................................................... 1 1.2 Permasalahan dan Ruang Lingkup.......................................................... 3 1.3 Tujuan Perancangan................................................................................. 3 1.4 Sumber dan Teknik Pengumpulan Data.................................................. 4 1.5 Skema Perancangan................................................................................. 5
BAB II LANDASAN TEORI 2.1 Komunikasi.............................................................................................. 7 2.2 Desain Komunikasi Visual...................................................................... 8 2.3 Autisme.................................................................................................... 8 2.4 Terapi ...................................................................................................... 9 2.5 Terapi Alternatif Autis............................................................................ 9 2.6 Olah Raga................................................................................................ 9 2.7 Outbound for Kids................................................................................... 10 2.8 Sport Therapy untuk Autis...................................................................... 10 2.9 Buku........................................................................................................ 11 2.10 Book Design........................................................................................... 12 2.11 Layout.................................................................................................... 13
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2.11.1 Contrast.................................................................................. 13 2.11.2 Alignment................................................................................ 13 2.11.3 Repetion.................................................................................. 14 2.11.4 Promixity................................................................................ 14 2.11.5 Margin.................................................................................... 14 2.11.6 Grid......................................................................................... 14 2.11.7 Tipografi................................................................................. 15 2.11.7.1 Roman...................................................................... 15 2.11.7.2 Egyptian................................................................... 15 2.11.7.3 San Serif................................................................... 15 2.11.7.4 Script........................................................................ 16 2.11.7.5 Miscelanous............................................................. 16 2.12 Kartun dan Ilustrasi................................................................................16 2.13 Teori Promosi........................................................................................ 18 2.14 Teori Perilaku Konsumen...................................................................... 19 2.14.1 Pengertian Perilaku Konsumen............................................... 19 2.14.2 Faktor-Faktor yang Mempengaruhi Perilaku Konsumen........ 21 BAB III DATA DAN ANALISIS MASALAH 3.1 DATA DAN FAKTA ............................................................................. 23 3.1.1 Lembaga Terkait ...................................................................... 23 3.1.1.1 Bandung Physical Training....................................... 23 3.1.1.2 Elex Media Komputindo........................................... 26 3.1.2 Perbandingan dengan Karya Sejenis........................................ 27 3.1.2.1 Buku Panduan Autisme Terlengkap.......................... 27 3.1.2.2 Amazing Autism!...................................................... 28 3.1.2.3 Everybody is Different.............................................. 29 3.2 ANALIS BERDASARKAN DATA DAN FAKTA............................... 30 3.2.1 Autisme..................................................................................... 30 3.2.1.1 Faktor Penyebab........................................................ 31 3.2.1.2 Gangguan-Gangguan pada Autis .............................. 32 3.2.1.3 Terapi-Terapinya ...................................................... 35
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3.2.2 Sport Therapy (hasil wawancara dan observasi lapangan) ...... 40 3.2.3 Outbound for Kids.................................................................... 46 3.2.4 Kuisioner.................................................................................. 49 3.2.4.1 Kuisioner 1................................................................ 49 3.2.4.2 Kuisioner 2 ............................................................... 50 3.2.5 Analisis Masalah ..................................................................... 51 3.2.5.1 SWOT ....................................................................... 51 3.2.5.2 STP............................................................................ 53 3.2.5.3 5W1H........................................................................ 54 BAB IV PEMECAHAN MASALAH 4.1 Konsep Komunikasi................................................................................. 56 4.2 Konsep Kreatif ........................................................................................ 56 4.2.1 Layout....................................................................................... 57 4.2.2 Warna ...................................................................................... 59 4.2.3 Ilustrasi .................................................................................... 60 4.2.4 Font........................................................................................... 64 4.2.4.1 Cover Font................................................................. 64 4.2.4.2 Body Text .................................................................. 66 4.2.5 Ukuran Buku............................................................................ 66 4.2.6 Susunan Buku........................................................................... 67 4.3 Konsep Media.......................................................................................... 67 4.4 Hasil Karya.............................................................................................. 68 4.5 Media Promosi dan Gimmick ................................................................. 97 4.5.1 Media Promosi ......................................................................... 97 4.5.1.1 Website...................................................................... 98 4.5.1.2 Poster dan Fyer ......................................................... 98 4.5.2 Gimmick...................................................................................101 4.5.2.1 Pin.............................................................................101 4.5.2.2 Handuk dan Kaos Kaki............................................ 102 4.5.2.3 Calendar 2012..........................................................102 4.5.2.4 Therapy records....................................................... 103
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4.5.2.5 Pembatas Buku..........................................................103 4.5.2.6 Packaging..................................................................104 4.6 Budgeting................................................................................................105
BAB V PENUTUP 5.1 Kesimpulan.............................................................................................108 5.2 Saran.......................................................................................................111 DAFTAR PUSTAKA.............................................................................................112 TENTANG PENULIS............................................................................................114 UCAPAN TERIMA KASIH..................................................................................115 LAMPIRAN ...........................................................................................................117
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DAFTAR TABEL
Tabel 3.1 : Hasil Kuisioner 1 (1 dan 2)..................................................................... 49 Tabel 3.2 : Hasil Kuisioner 1 (3 dan 4)..................................................................... 49 Tabel 3.3 : Hasil Kuisioner 1 (5)............................................................................... 50 Tabel 3.4 : Hasil Kuisioner 2 (1 dan 2)..................................................................... 50 Tabel 3.5 : Hasil Kuisioner 2 (3 dan 4)..................................................................... 51 Tabel 3.6 : Hasil Kuisioner 2 (5)............................................................................... 51 Tabel 3.7 : SWOT..................................................................................................... 53
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DAFTAR GAMBAR
Gambar 3.1 : Logo Bandung Physical Training ....................................................... 23 Gambar 3.2 : Logo PT Elex Media Komputindo ..................................................... 26 Gambar 3.3 : Buku Panduan Autisme Terlengkap ................................................... 27 Gambar 3.4 : Buku Amazing Autism! ...................................................................... 28 Gambar 3.5 : Everybody is Different ........................................................................ 29 Gambar 3.6 : Contoh isi halaman buku Everybody is Different................................29 Gambar 3.7 : Bapak Drs. Dradjat S ......................................................................... 42 Gambar 3.8 : Seorang Anak Dipaksa Menyebutkan Namanya................................. 43 Gambar 3.9 : Anak-anak dilatih untuk Berjuang Melewati Medan yang Sulit..........44 Gambar 3.10 : Beristirahat Sejenak........................................................................... 44 Gambar 3.11 : Berjalan Berbaris dan Belajar Menjadi Pemimpin ........................... 44 Gambar 3.12 : Bermain Sepak Bola.......................................................................... 45 Gambar 3.13 : Mengucapkan Terimakasih Kepada Warga...................................... 45 Gambar 3.14 : Menuruni Lembah ............................................................................ 45 Gambar 3.15 : Foto Bersama Para Terapis dari BPT................................................ 46 Gambar 4.1 : Contoh Perubahan Layout .................................................................. 57 Gambar 4.2 : Grid Halaman Kerja ............................................................................ 58 Gambar 4.3 : Palet Warna Tema........................................................ ....................... 59 Gambar 4.4 : Karakter (Tokoh) dalam Buku ............................................................ 61 Gambar 4.5 : Tomy (tokoh utama sekaligus maskot) ............................................... 61 Gambar 4.6 : Sketsa Tokoh "Tomy" ......................................................................... 62 Gambar 4.7 : Tipe Anak Autis .................................................................................. 63 Gambar 4.8 : Tipe Dunia Autis ................................................................................. 63 Gambar 4.9 : Tipe Normal ........................................................................................ 64 Gambar 4.10 : Cover Buku ....................................................................................... 68 Gambar 4.11 : Halaman Undang-Undang Hak Cipta dan end paper ....................... 69 Gambar 4.12 : Halaman Redaksi .............................................................................. 70 Gambar 4.13 : Kata Pengantar .................................................................................. 71
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Gambar 4.14 : Halaman Pendahuluan....................................................................... 72 Gambar 4.15 : Halaman Daftar Isi ............................................................................ 73 Gambar 4.16 : Halaman Bab 1.................................................................................. 74 Gambar 4.17 : Halaman pada Bab 1 (Halaman 9 - 12) ............................................ 75 Gambar 4.18 : Halaman pada Bab 1 (Halaman 13 - 16) .......................................... 76 Gambar 4.19 : Halaman pada Bab 1 (Halaman 17 - 20) .......................................... 77 Gambar 4.20 : Halaman pada Bab 1 (Halaman 21 - 24) .......................................... 78 Gambar 4.21 : Halaman pada Bab 1 (Halaman 25 - 28) .......................................... 79 Gambar 4.22 : Halaman pada Bab 1 (Halaman 29 - 32) .......................................... 80 Gambar 4.23 : Halaman pada Bab 2 ......................................................................... 81 Gambar 4.24 : Halaman pada Bab 2 (Halaman 35 - 38) .......................................... 82 Gambar 4.25 : Halaman pada Bab 2 (Halaman 39 - 40) .......................................... 83 Gambar 4.26 : Halaman Bab 3 ................................................................................. 84 Gambar 4.27 : Halaman pada Bab 3 (Halaman 43 - 46) .......................................... 85 Gambar 4.28 : Halaman pada Bab 3 (Halaman 47 - 50) .......................................... 86 Gambar 4.29 : Halaman pada Bab 3 (Halaman 51 - 54) .......................................... 87 Gambar 4.30 : Halaman pada Bab 3 (Halaman 55 - 58) .......................................... 88 Gambar 4.31 : Halaman pada Bab 3 (Halaman 59 - 62) .......................................... 89 Gambar 4.32 : Halaman pada Bab 3 (Halaman 63 - 66) .......................................... 90 Gambar 4.33 : Halaman pada Bab 3 (Halaman 67 - 70) .......................................... 91 Gambar 4.34 : Halaman pada Bab 3 (Halaman 71 - 72) .......................................... 92 Gambar 4.35 : Halaman Bab 4 ................................................................................. 93 Gambar 4.36 : Halaman pada Bab 4 (Halaman 75 - 78) .......................................... 94 Gambar 4.37 : Halaman pada Bab 4 (Halaman 79 - 82) .......................................... 95 Gambar 4.38 : Halaman Penutup .............................................................................. 96
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