Buy Me!
FILE 5 | BUY ME | KGT 2
Every day we see them during the commercial break: the best products in the world. Whether they are a pair of sneakers, new mascara or the latest smartphone, they all seem to be screaming: Buy Me! Think of the best product in the world. How would you sell it to people? This is your chance. You are going to make a storyboard for a commercial for your favourite product!
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This Is What You Will Do You are going to present a storyboard for a commercial of a product of your own choice. But before you can do so, you will learn everything about target groups (who will buy the product?). You will also learn about slogans, outlines and storyboards (what do you want to say in your commercial). Last but not least, you are going to present your storyboard in class.
This Is What You Will Need You need information on: - target groups; - what makes a good slogan; - outlines and storyboards.
This Is What You Will Learn You will: - learn how to use adjectives (bijvoeglijke naamwoorden) and adverbs (bijwoorden); - repeat how to make plural forms (meervouden) and to use comparisons (vergelijkingen); - repeat how to use could, should and would.
ERK Je werkt in deze module vooral aan de volgende onderdelen: - luisteren op A1 en A2 niveau: je kunt korte en langere commercials begrijpen en navertellen; - lezen op A1 en A2 niveau: je kunt korte en langere advertenties begrijpen; - schrijven op A1 en A2 niveau: je kunt beknopt een commercial samenvatten (outline); - spreken op A1 en A2 niveau: een korte, voorbereide tekst voor een commercial kun je uit het hoofd voordragen.
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A
Ads and Commercials
1 1
2
3
4
5
A Whopper or a Big Mac? Look at the advertisement Silly Whopper. Choose the correct answer. Van welk bedrijf is deze advertentie? A
McDonald’s
B
Burger King
Wat betekent ‘silly’? A
Silly betekent hier ‘leuk’.
B
Silly betekent hier ‘onnozel’.
Wat is er zo grappig aan het plaatje van de Whopper? A
Het grappige is dat de Whopper in een Big Mac box wil, maar dat dit niet past.
B
Het grappige is dat er ook reclame voor een Big Mac gemaakt wordt.
Wat zegt Burger King over McDonald’s met deze reclame? A
Burger King zegt dat de burgers van McDonald’s minder smaken.
B
Burger King zegt dat de burgers van McDonald’s kleiner zijn.
Wat is het doel van de advertentie? A
Mensen over te halen om naar Burger King te gaan en niet naar McDonald’s.
B
McDonald’s over te halen grotere doosjes te maken voor hun burgers.
Silly Whopper
2
Good, Better, Best Read Comparisons on page 4. Fill in the correct words by translating the words between brackets in English.
1
A Whopper is
than a Big Mac. (groter)
2
This is the
3
That must be the
4
A Big Mac box is too
for a Whopper. (klein)
5
I think McDonald’s is
than Burger King. (beter)
6
There isn’t
7
Fast food is the
8
I could eat a Whopper and much
9
There is
10
I had a milkshake that tasted really
taste ever. (beste) burger ever. (grootste)
healthy food on the menu. (veel) food you can eat. (slechtste) . (meer) choice on the menu. (weinig) . (slecht)
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Comparisons Voor reclames en advertenties zijn vergelijkingen erg belangrijk. Neem ze daarom nog eens goed door. stellende trap vergrotende trap overtreffende trap vertaling small smaller the smallest smal big bigger the biggest groot happy happier the happiest blij beautiful more beautiful the most beautiful mooi Er zijn een paar veelvoorkomende uitzonderingen die je uit je hoofd moet kennen. good better the best goed bad worse the worst slecht much more the most (enkelvoud) veel many more the most (meervoud) veel little less the least (enkelvoud) weinig few fewer the fewest (meervoud) weinig
3
How Others Are Travelling Read Comparisons. Choose the correct form of the comparisons.
1
Much / Many people like fast food.
2
There are little / few apples left.
3
That is worse / the worst flavour ever.
4
Your burger is bigger / the biggest than mine.
5
He had little / few in his pocket.
6
There is not much / many sauce left.
7
I can cook better / the best than you.
8
That is a really bad / the worst pancake.
4
Who Will Buy This Product? Look at Products. Who will be interested in these products? Make the correct combinations.
1
Product 1 is interesting for …
A
children / parents.
2
Product 2 is interesting for …
B
women.
3
Product 3 is interesting for …
C
runners.
4
Product 4 is interesting for …
D
businessmen / students / parents.
5
Product 5 is interesting for …
E
businessmen / men.
6
Product 6 is interesting for …
F
cat owners.
1
2
3
4
5
6
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Products 4 1
3
2
5
5
6
Back after the Break Read Advertisements and Commercials on page 6. Are the following statements true or false?
1
There is no difference between a commercial and an ad.
2
You will find an ad for make-up in a magazine for women. True / False
3
You’ll probably see a man in a commercial for a sports car.
True / False
4
Commercials do not have a target group.
True / False
5
A commercial is printed in a magazine. True / False
6
Advertisers want to attract the right buyers.
True / False
7
Ads have a special target group.
True / False
8
You’ll probably see a man in an ad for baby products.
True / False
9
Advertisers select where they place their ads.
True / False
10
A commercial for a sports car will be broadcasted during a soap.
True / False
6
True / False
An Advertisement for You Fill in the correct words by translating the words between brackets in English.
1
Explain the main
between an ad and a commercial. (verschil)
2
I saw a great
3
I was watching television and a saw a funny
4
Commercials are
5
Advertisers want you to buy their
6
A make-up commercial has women as
7
Men are
8
Advertisers carefully
in the newspaper. (advertentie) . (reclame) on television. (uitgezonden) . (product) . (doelgroep)
in sports and cars. (geïnteresseerd) their commercials to the right target
group. (veranderen) 9
Commercials and ads show the
10
Find the right time to
products. (nieuwste) your commercial to be successful. (presenteren)
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