ABSTRAK PT. OXI LIQUINDO PRATAMA adalah perusahaan nasional perseroan terbatas dikelola secara langsung oleh SDM dari yang handal serta berpengalaman dalam bidang bisnis khusunya jasa. Serta mitra yang menyediakan layanan profesional, terpercaya, dan terdepan di Indonesia. Pada awalnya PT OXI LIQUINDO PRATAMA menawarkan jasa layanan yang didukung oleh pengetahuan dan pengalaman di bidang outsourcing, dengan memberikan solusi kebersihan dan keamanan di lingkungan yang sangat diperlukan oleh perusahaan-perusahaan. Namun seiring berjalannya waktu produk jasa yang dikelola oleh PT. OXI LIQUINDO PRATAMA kian bertambah. Hingga saat ini PT. OXI LIQUINDO PRATAMA memiliki produk jasa : Cleaning Service, Security Service, dan Office Support. Serta sedang melakukan perancangan produk baru yaitu : Pest Management Parking Management, dan Hygiene System. Betapa pentingnya tenaga kerja untuk mencapai tujuan usaha membuat anggaran untuk pengelolaan sumber daya manusia menjadi tidak terkendali selain itu memiliki resiko yang besar dan sulit untuk diperkirakan, karena terdapat hal yang mendasar pada setiap manusia yaitu resiko Human Error. Maka dari itu, jasa pengadaan Manpower service atau outsourcing menjadi pilihan bagi para perusahaan. Untuk membatasi biaya-biaya yang dapat membengkak yaitu pengelolaan sumberdaya manusia. Berdasarkan perencanaan bisnis, investasi yang ditanamkan pada PT. OXI LIQUINDO PRATAMA, dinyatakan layak. Karena memiliki tingkat pengembalian Payback period selama 1 tahun 6 bulan, memperoleh hasil nilai NPV yang lebih dari 0, dan profitability index sebesar 1,577, dimana nilai PI > 1.
Kata kunci: outsourcing, human resource, perencanaan bisnis
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ABSTRACT PT. LIQUINDO PRATAMA OXI is a national company limited, company managed directly by HR from a reliable and experienced in the field of business especially for the service. As well as partners who provide professional, reliable service, and to be a leader in Indonesia. At first PT OXI LIQUINDO PRATAMA offers services that are supported by the knowledge and experience in the field of outsourcing, with cleanliness and security solution in an environment that is much needed by companies. But over time product service managed by PT. LIQUINDO PRATAMA OXI accrued. Until now, PT. LIQUINDO PRATAMA have OXI products services: Cleaning Service, Security Service, and Office Support. As well as the design of new products are doing: Parking Management, Pest Management and Hygiene System. How important the workforce to achieve business goals make the budget for the management of human resources is not restrained in addition has a big risk and it is difficult to be estimated, since there are fundamental to every human being, namely the risk of Human Error. Therefore, procurement services Manpower service or outsourcing becomes a viable option for the company. To limit the costs can swell that is human resource management. Based on business planning, investment that is embedded on a PT. LIQUINDO PRATAMA, OXI declared viable. Because it has a repayment rate of Payback period for 1 year and 6 months, get the value of NPV is more than zero, and the profitability index of 1.577, where the value of PI > 1.
Key Words : Outsourcing, Human Resource Management, Business Plans.
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DAFTAR ISI HALAMAN JUDUL ...............................................................................................i LOGO PERUSAHAAN ........................................................................................ ii LEMBAR PENGESAHAN ................................................................................. iii PERNYATAAN KEASLIAN TUGAS AKHIR .................................................iv KATA PENGANTAR ............................................................................................v ABSTRAK ............................................................................................................vii ABSTRACT ......................................................................................................... viii DAFTAR ISI ..........................................................................................................ix DAFTAR GAMBAR .......................................................................................... xiii DAFTAR TABEL ...............................................................................................xiv
BAB I RINGKASAN EKSEKUTIF .....................................................................1 1.1 Deskripsi Konsep Bisnis.................................................................................1 1.1.1 Profil PT. OXI LIQUINDO PRATAMA ................................................1 1.1.2 Produk yang Dihasilkan ...........................................................................3 1.1.3 Pasar yang Dilayani .................................................................................3 1.1.4 Jangkauan Pemasaran Produk..................................................................3 1.1.5 Pesaing Perusahaan ..................................................................................4 1.2 Peluang Bisnis dan Persaingan Bisnis ............................................................4 1.2.1 Peluang Bisnis .........................................................................................4 1.2.2 Persaingan Bisnis .....................................................................................5 1.3 Deskripsi Bisnis ..............................................................................................6 1.3.1 Strategic Posture .....................................................................................7 1.3.1.1 Vision ....................................................................................................7 1.3.1.2 Mission..................................................................................................8 1.3.1.3 Objective ...............................................................................................8 1.3.2 Identitas Usaha.........................................................................................9 1.3.2.1 Bentuk Kepemilikan .............................................................................9 1.3.2.2 Legalitas ................................................................................................9 1.3.2.3 Alamat dan Lokasi Usaha ...................................................................10 1.3.3 Jenis Usaha ............................................................................................11
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1.3.4 Ruang Lingkup Usaha ...........................................................................11
BAB II ANALISA PELUANG BISNIS DAN IDE PRODUK..........................16 2.1 Analisis Lingkungan Internal .......................................................................16 2.1.1 Analisis Fungsi Bisnis ...........................................................................16 2.1.1.1 Marketing ............................................................................................16 2.1.1.2 Finance ...............................................................................................17 2.1.1.3 Operation ............................................................................................18 2.1.1.4 Human Resource.................................................................................19 2.2 Analisis Lingkungan Eksternal.....................................................................20 2.2.1 Analisis Lingkungan Makro ..................................................................21 2.2.1.1 Lingkungan Politik dan Regulasi........................................................21 2.2.1.2 Lingkungan Ekonomi .........................................................................22 2.2.1.3 Lingkungan Soisal dan Budaya ..........................................................23 2.2.1.4 Lingkungan Teknologi........................................................................24 2.2.2 Analisis Lingkungan Mikro ...................................................................25 2.2.2.1 Customer (Market) Analysis ...............................................................25 2.2.2.2 Competitors (Industry) Analysis .........................................................26 2.2.2.3 Creditors (Financial Institution & Market) Analysis .........................31 2.3 Analisis Ide Produk dan Pasar ......................................................................31
BAB III ASPEK PEMASARAN .........................................................................37 3.1 Strategi Pemasaran....................................................................................37 3.1.1 Segmen dan Target Pasar.......................................................................37 3.1.2 Faktor Keberhasilan Proses Outsourcing ..............................................39 3.1.3 Kepuasan Konsumen Terhadap Tenaga Outsourcing ...........................40 3.1.4 Positioning Merek Perusahaan ..............................................................42 3.2 Bauran Pemasaran ....................................................................................42 3.2.1 Product ..................................................................................................42 3.2.2 Price.......................................................................................................44 3.2.3 Place/Saluran Distribusi ........................................................................45 3.2.4 Promotion ..............................................................................................45 3.3 Perkiraan Penjualan ..................................................................................46
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BAB IV ASPEK OPERASIONAL .....................................................................47 4.1 Metode Operasi .........................................................................................48 4.2 Kapabilitas Organisasi ..............................................................................49 4.2.1 Manajemen Operasional ........................................................................49 4.2.1.1 Membuat SOP (Standard Operational Procedures) ..........................50 4.2.1.2 Survey Lokasi .....................................................................................50 4.2.2 Pengorganisasian ...................................................................................51 4.2.3 Pengawasan dan Pengendalian ..............................................................53 4.3 Sumber Daya / Resources .........................................................................54 4.3.1 Sumber Daya Nyata (Tangible Resources)............................................54 4.3.2 Sumber Daya Tidak Nyata (Intangible Resources) ...............................55
BAB V ASPEK SUMBER DAYA MANUSIA DAN KERJA SAMA .............56 5.1 Sturktur Organisasi ...................................................................................56 5.2 Personel Outsourcing Option ...................................................................58 5.2.1 Management Fee ...................................................................................58 5.2.2 Full Package ..........................................................................................59 5.2.3 Security Guard Service ..........................................................................61 5.3 Standard Operational Procedures (SOP).................................................63 BAB VI ASPEK KEUANGAN ...........................................................................64 6.1 Rencana Keuangan ...................................................................................64 6.1.1 Spesifikasi Kebutuhan Fasilitas dan Pengadaaan ..................................64 6.1.2 Inventory Awal ......................................................................................64 6.1.3 Biaya Start-up Tambahan ......................................................................65 6.1.4 Kebutuhan Modal Kerja ........................................................................65 6.1.5 Kebutuhan Finansial ..............................................................................66 6.1.6 Sumber Dana .........................................................................................66 6.2 Proyeksi Pendapatan dan Pengeluaran .....................................................67 6.2.1 Pengeluaran Perusahaan ........................................................................67 6.2.2 Pendapatan Perusahaan ..........................................................................68 6.2.3 Laporan Neraca Perusahaan ..................................................................69 6.2.4 Laporan Laba Rugi Perusahaan .............................................................70
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6.3 Penilaian Kelayakan Investasi ..................................................................71 6.3.1 Payback Periode.....................................................................................71 6.3.2 Net Present Value ..................................................................................71 6.3.3 Profitability Index ..................................................................................72
DAFTAR PUSAKA..............................................................................................73 LAMPIRAN .........................................................................................................74 CURRICULUM VITAE ........................................................................................75
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DAFTAR GAMBAR Gambar 1. Logo Perusahaan ....................................................................................6 Gambar 2. Bagan Model Kekuatan dalam Persaingan Industri .............................27 Gambar 3. Matriks Kelompok Strategis (Strategic Groups) ................................30 Gambar 4. Perusahaan yang Menggunakan Tenaga Outsourcing .........................32 Gambar 5. Perusahaan yang Menggunakan Outsourcing Berdasarkan Jenis Industri ...................................................................................................................32 Gambar 6. Perusahaan yang Menggunakan Outsourcing Berdasarkan Status Kepemilikan ...........................................................................................................33 Gambar 7. Alasan Menggunakan Outsourcing ......................................................34 Gambar 8. Faktor-faktor Pemilihan Partner Outsourcing ......................................35 Gambar 9. Jenis Pekerjaan yang Menggunakan Tenaga Outsourcing ...................36 Gambar 10. Pola Seleksi Pasar Sasaran .................................................................39 Gambar 11. Faktor Keberhasilan Proses Outsourcing ...........................................40 Gambar 12. Kepuasan Perusahaan Terhadap Tenaga Outsourcing .......................41 Gambar 13. Rencana Operasi PT. OXI LIQUINDO PRATAMA .........................47
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DAFTAR TABEL Tabel 1. Pro-Kontra Penggunaan Outsourcing ......................................................21 Tabel 2. Peluang dan Ancaman Berdasarkan Analisis Lingkungan Eksternal ......25 Tabel 3. Analisis Pelanggan (pasar) Perusahaan....................................................26 Tabel 4. Penerapan Analisis Kekuatan PT. OXI LIQUINDO PRATAMA...........29 Tabel 5. Perusahaan Pesaing PT. OXI LIQUINDO PRATAMA di JAWABARAT ................................................................................................................................30 Tabel 6. Perkiraan Penjualan PT.OXI LIQUINDO PRATAMA 2017-2019 ........46 Tabel 7. Data Project Area .....................................................................................57 Tabel 8. Daftar Kebutuhan Fasilitas dan Pengadaan .............................................64 Tabel 9. Perhitungan Modal Kerja .........................................................................65 Tabel 10. Rencana Kebutuhan Finansial Pertahun ................................................66 Tabel 11. Sumber-sumber Utama Pembiayaan Investasi .......................................67 Tabel 12. Proyeksi Pendapatan dan Pengeluaran ...................................................69 Tabel 13. Neraca PT. OXI LIQUINDO PRATAMA ............................................69 Tabel 14. Laporan Laba Rugi PT. OXI LIQUINDO PRATAMA .........................70 Tabel 14. Lembar Kerja Perhitungan NPV ............................................................72
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